New Traceable Wool Mattresses in John Lewis

John Lewis has recently launched a new range of fully traceable wool mattresses from Harrison Spinks into its collection. The range features a number of different options that are available both in-store and on-line.

To help support this exciting new launch, Ulster Wool partners British Wool recently hosted two training sessions in Bradford with John Lewis Partners. The Partners are the members of staff who are on the shop flooring speaking to consumers on a daily basis and selling the products, therefore it is crucial they fully understand all things wool so they can relay the messages and sell more products.

Graham Clark, Director of Marketing at British Wool commented, “We were delighted to welcome John Lewis Partners at our Bradford head office and spread the amazing story of our wool to consumers.

“As one of the leading destinations for mattresses in the UK, it is crucial that we continue to work with our licensee partners such as Harrison Spinks to help maximise these opportunities and training plays a crucial role in this.”

Over the past 12 months, British Wool has hosted numerous retailer visits from the likes of M&S, Next, Dreams and Sainsbury, which have all subsequently launched new British wool collections.

Clark concluded, “Having products listed in retailers is crucial for not only driving sales, but also increasing our brand awareness amongst a consumer audience.”