Marketing Your Wool

As a collective marketing organisation, everything Ulster Wool does is about adding value to our members’ wool.

Our system of collecting, grading and testing wool produced in Northern Ireland adds value by providing a high quality, consistent product to customers. A product we should all be proud of.

Promoting your wool in partnership with British Wool is essential if we are to maximise the price of the wool we sell.

Our marketing activities help to create sustainable demand for wool; supporting the manufacturers to make their products and building consumer demand. As a member of Ulster Wool you play a crucial part in delivering our shared mission.

Where your wool goes?

Due to the nature and diversity of the wool produced in Northern Ireland it goes into many different products. Different types of wool are best suited to different products as illustrated below.