Targeting the Consumer

Targeting the Consumer

As part of its consumer focused marketing strategy Ulster Wool's parent company, British Wool will be exhibiting at the upcoming Grand Designs Live at the NEC showcasing the best in wool products for the home. The show will be the ideal platform to further promote the recently launched e-shop, selling products direct to the consumer.

Graham Clark, Director of Marketing, commented “After the past 18 months it will be great to be back at a consumer show promoting our wonderful natural fibre and our brand partners. Grand Designs Live has the ideal target audience for our wool products; affluent and working on a project within the home.” He continued “All enquiries from the show will be directed to our e-shop where we are offering a special show discount to help drive sales.”

The new e-shop has recently added products from Woolyknit (yarn, throws and socks), The Modern Crafter (punch needle kits) and a stunning collection of luxury rugs from Agnella.

Mr Clark commented “We are delighted to broaden our range of products on the e-shop, sales since launch have been very encouraging and we will be pushing this over the coming months across all product categories.”